Respray, don't replace: the SprayTech website

SprayTech spray-finishes the things most people assume have to be replaced: uPVC windows and doors, kitchens, cladding, garage doors, shop fronts and industrial units — a factory-grade finish for a fraction of the cost of replacement, six days a week across Bedfordshire, Hertfordshire, Cambridgeshire, Essex, London and Kent. The catch? Most homeowners don't know the service exists. The website's job was to fix that.

The problem: selling a service people don't know exists

When a homeowner looks at tired brown uPVC or a dated kitchen, "replace it" is the reflex — spraying isn't in the mental menu. That makes the website unusually important: it has to introduce the idea, prove it works, answer the natural scepticism ("will it peel?", "what does it cost?") and then make enquiring effortless — all before a competitor's replacement quote lands.

The approach: show the transformation, answer the doubts

Before and after, everywhere

The proof leads. Drag before/after sliders and a real project gallery put the transformation on screen within seconds — tired frames on one side, factory-fresh on the other. For an unfamiliar service, one honest slider does more convincing than a page of copy.

Guides that pre-sell

Plain-English guides explain how spraying works, what it costs against replacement, and how to choose colours — with an FAQ for the doubts people actually have. By the time someone asks for a quote, the site has already answered the objections a salesperson would normally spend an hour on.

Trust up front

The 10-year manufacturer's guarantee, five-star homeowner reviews and customer testimonials sit where first-time visitors look, not buried on a reviews page. For a considered purchase on someone's home, that reassurance is the difference between an enquiry and a closed tab.

Built to rank across six counties

SprayTech's patch is wide, so the build is too: dedicated local pages across Bedfordshire, Hertfordshire, Cambridgeshire, Essex, London and Kent, hand-coded for speed with structured data throughout, and a free quote form plus WhatsApp so every page ends in an easy next step.

The result

SprayTech has a website that turns an unfamiliar service into an obvious choice — proof first, education second, trust everywhere, and a clear path to a quote from any page, in any of the six counties they cover.

What it shows

When the service is unfamiliar, education and proof aren't content-marketing extras — they're the sales engine. Show the transformation, answer the doubts honestly, and the enquiry follows.