Websites decay. Mine don't.
Every neglected website in our audit data started as somebody's finished project. Maintenance is the difference between a site that compounds and a site that quietly rots — and it's the part of web design most businesses discover they needed after it's gone wrong.
Website maintenance covers the unglamorous work that keeps a site fast, secure, current and ranking: content updates, security, backups, monitoring, and the ongoing technical care search engines reward. With Fisher.digital it isn't an add-on — unlimited updates and ongoing SEO are included in every £50/month website. Our July 2026 audit of 421 local sites shows what neglect looks like: 17.8% displayed copyright years as old as 2011, and 1 in 7 was broken outright when we visited.
What neglect actually costs
Decay is gradual, which is why nobody notices until it's expensive. Content drifts out of date and quietly misleads customers. Platforms and plugins fall behind and open security holes. Google's freshness signals fade — and stale pages now lose AI-search citations at several times the normal rate. Then one day the site is the business's worst salesperson: our 2026 audit found broken sites, ancient jQuery, retired analytics code and decade-old copyright lines all over Essex, Kent and East London — every one of them somebody's "finished" website.
What maintenance includes here
On the £50/month plan, maintenance isn't a tier — it's the deal: unlimited content updates (prices, photos, pages, offers — message me and it's done, usually same day), security and backups handled, uptime watched, speed kept sharp, and the ongoing SEO work — structured data, freshness, technical health — that keeps rankings compounding instead of eroding. Because sites are hand-coded, there's no plugin roulette and no builder subscription underneath.
Already have a website you like?
If your current site is sound but unloved — the developer vanished, or updates cost £150 a time — I can take over its care. It starts with the free health check and an honest assessment: some sites are worth maintaining as they are, some need repairs first, and some are cheaper to rebuild properly than to keep patching. I'll tell you which yours is before anything is agreed.
The maths of £50 a month
A single "small change" invoice from a typical agency is £75–£150. Two changes a year and you've spent more than my plan costs — with none of the security, monitoring, SEO or unlimited-updates cover. Maintenance priced properly isn't an expense; it's the cheapest insurance a business website can have.
Common questions
What does website maintenance cost?
With me, nothing extra — unlimited updates, security, backups and ongoing SEO are included in the £50/month website plan. Taking over care of an existing site starts with a free health check and an honest quote.
How fast are updates actually done?
Most content changes are live within hours of your message — same working day is the norm. You message me directly; there's no ticket system.
Can you maintain a site you didn't build?
Often, yes — after a health check to make sure the foundations are worth maintaining. If they're not, I'll say so and quote a rebuild instead of taking your money to polish a problem.
Is maintenance really necessary for a small site?
Our audit says yes: 79% of local sites had at least one problem, and the worst offenders were simply sites nobody had touched in years. Small sites decay at exactly the same speed as big ones.
Related: Website redesign · SEO services · The £50/month plan · Free health check
Hand the worry over.
Tell me about your site — who built it, what's frustrating you, what never gets updated. I'll check it over and reply with an honest plan within one working day.