Terms & conditions.

1. Who we are

1.1 Fisher.digital is a web design studio operated by Jamie Fisher, a sole trader based in Thurrock, Essex, United Kingdom.

1.2 You can reach us at jamie@fisher.digital or on 07958 444056.

1.3 In these terms, "we", "us" and "our" mean Fisher.digital. "You" and "your" mean you, our client.

1.4 These terms apply to every website we design, build, host or maintain — whether on our Pay Monthly Plan or as a One-Off Build. By accepting a quote, paying an invoice, or asking us to begin work, you agree to them.

1.5 Our services are provided to businesses. If you are engaging us as a private individual rather than for a business, please tell us before we start, as different consumer rules may apply.

2. Definitions

• Website — the design, code, structure and files we build for you (as distinct from your own content).
• Your Content — text, images, logos, videos and other material you supply, or that we produce specifically for you as part of the work.
• Pay Monthly Plan — our all-inclusive service at £50 per month, with no upfront build cost.
• One-Off Build — a website built for an agreed fixed price, paid upfront.
• Domain — your web address, e.g. yourbusiness.co.uk.
• Ownership Transfer — the point at which the Website becomes your property (clause 5.4).

3. Your domain name is always yours

3.1 You purchase and register your own domain name, in your own name, and pay for it directly. We'll gladly help you do it or point you to a reputable registrar, but the registration is yours.

3.2 This is deliberate. Your domain is your address on the internet and one of your business's genuine assets. Some agencies register their clients' domains in their own name, which quietly holds those clients hostage. We won't do that — and we'd advise you never to accept it from anyone.

3.3 While you are with us, we manage your domain's technical settings (DNS) so that your website and email work correctly. That is a convenience we provide, not a claim of ownership.

3.4 You can take your domain back at any time. No notice period, no charge, no argument. Just ask, and we will release control of it promptly and help you point it wherever you wish.

3.5 Domain registration and renewal fees are payable by you, direct to your registrar, and are not included in our fees. Keeping your domain renewed is your responsibility — we'll remind you if we spot a renewal coming up, but the registration is in your name and under your control.

4. What we offer

4.1 We offer two ways to work with us:

• (a) The Pay Monthly Plan — £50 per month, everything included, no upfront build cost (clause 5).
• (b) A One-Off Build — a fixed price agreed in advance, which includes one year of hosting (clause 6).

4.2 We'll always tell you honestly which we think suits you better, including if we think you don't need us at all.

5. The Pay Monthly Plan (£50/month)

5.1 What's included

• Design and build of your bespoke website
• Hosting
• SSL certificate (the https padlock)
• Unlimited content updates, subject to fair use (clause 8)
• Ongoing SEO work (clause 10)
• Technical maintenance, security and regular backups
• Support by phone, email or WhatsApp

5.2 What's not included

• Your domain name (clause 3)
• Business email hosting — we can advise or help arrange it; any cost is payable to the provider
• Advertising budgets (for example Google Ads spend)
• Third-party licences such as premium fonts, stock photography, paid plugins or paid APIs, unless we've agreed otherwise in writing
• Professional photography, videography, or copywriting beyond the ordinary content help included in the build
• Substantial new functionality outside the agreed scope, which we'd quote for separately (clause 8.2)

5.3 Fees and payment

5.3.1 The fee is £50 per calendar month, payable monthly in advance.

5.3.2 Your first payment is due before your website goes live.

5.3.3 We'll agree a payment method with you at the outset. Payments are collected on the same date each month.

5.3.4 We are not currently VAT registered, so no VAT is charged. If that changes, we'll give you notice.

5.3.5 We will not increase your monthly fee without giving you at least 60 days' written notice. If you don't accept an increase, you're free to cancel under clause 5.5.

5.4 Ownership of the website — the 24-month transfer

5.4.1 On the Pay Monthly Plan there is no upfront build cost. A bespoke website of the standard we build would ordinarily cost somewhere between £1,500 and £2,500 to commission outright. Rather than charge that upfront, we spread it across your monthly fee — alongside your hosting, unlimited updates, maintenance and ongoing SEO.

5.4.2 While you are subscribed, you have a full, unrestricted licence to use the Website for your business, for as long as you keep paying. We retain ownership of the Website's design and code until Ownership Transfer takes place.

5.4.3 Once you have made 24 consecutive monthly payments, the Website becomes yours. From that point it is your property to keep, whether you stay with us or not. On request we'll hand over the site files so you can take them anywhere you like, and we'll help you move them.

5.4.4 If you leave before 24 consecutive monthly payments have been made, you keep your domain and Your Content, but the Website does not transfer to you. To be specific about what that means: your domain is released to you immediately (clause 3.4); everything you gave us — your text, your photographs, your logo — remains yours and we'll return it on request; what does not transfer is the website design and code that we built and have not yet been paid for in full.

5.4.5 Why this clause exists. We invest the full cost of designing and building your site, plus a year or more of SEO work, before we've come close to recovering it — and we do that without asking you for a penny upfront. The 24-month point is simply where that investment is fairly repaid. Without this clause, we'd have to charge the build cost upfront like everyone else, which is precisely what the Pay Monthly Plan exists to avoid. We'd rather be straight with you about it than bury it in the small print.

5.4.6 "Consecutive" means without a gap in payment. If your subscription lapses and later restarts, we'll agree with you in writing whether your accrued months carry over. In practice we're reasonable about this — a missed payment you promptly put right won't reset your clock.

5.4.7 Nothing in this clause ties you in. There is no minimum term, no exit fee, and no penalty for leaving. Clause 5.4.4 simply describes what you take with you when you go.

5.4.8 On Ownership Transfer, ownership of the Website's design and code passes to you. Some third-party components (for example licensed fonts, stock images, or paid services) may be licensed to us rather than owned outright, and may need re-licensing in your name. We'll tell you clearly which, if any, apply to your site.

5.5 Cancelling

5.5.1 There is no minimum term. You may cancel at any time by giving us 30 days' written notice — an email is perfectly fine.

5.5.2 Your website stays live until the end of your final paid month.

5.5.3 We don't refund part-months.

5.5.4 On cancellation we will release your domain, return Your Content on request, and — if clause 5.4.3 applies — hand over the site files.

5.5.5 We'll retain a copy of your site data for 30 days after cancellation, then delete it. If you want a copy, please ask within that window.

5.5.6 If you leave, any analytics data we hold for your site (clause 12.3) is deleted with it. Let us know beforehand if you'd like a final report.

6. One-Off Builds (fixed price)

6.1 Where you'd rather pay once and own the site outright, we'll agree a fixed price in advance, in writing, based on the scope of the work.

6.2 Unless we agree otherwise, payment is 50% before work begins and the balance on completion, payable before the site goes live.

6.3 One year of hosting is included in the price, running from the date your site goes live. There is nothing further to pay for hosting during that first year.

6.4 After the first year, hosting is chargeable. We'll quote you fairly at the time, or you're entirely free to move the site to a host of your choosing — it's yours.

6.5 Ownership: the Website becomes your property once you've paid in full. The 24-month transfer in clause 5.4 does not apply to One-Off Builds — you've paid for it outright, so it's yours from the start.

6.6 A One-Off Build covers the website as specified and agreed. It does not include ongoing content updates, SEO work, or maintenance after handover. Ad-hoc work after handover can be quoted at our usual rates.

6.7 Optional ongoing service — £30/month

6.7.1 If you'd like your One-Off Build looked after on an ongoing basis, we offer this at £30 per month. It includes ongoing SEO work, content updates (on the same fair-use basis as clause 8), technical maintenance, security, backups and support — the same standard of care as the Pay Monthly Plan.

6.7.2 While you're subscribed to this service, your hosting continues to be included at no extra charge, including beyond the first year.

6.7.3 There's no minimum term. Cancel at any time with 30 days' written notice.

6.7.4 This service does not affect ownership. You already own your site outright under clause 6.5, and you keep it whether you subscribe to this service or not.

7. What we need from you

7.1 To build you a good website we need your input: your content (text, images, logo) in reasonable time, timely feedback and approvals, accurate information about your business, and a named point of contact who can make decisions.

7.2 Where relevant, we'll need access or credentials to third-party accounts (for example your domain registrar or Google Business Profile). We'll only ever use these for the work agreed.

7.3 We'll always give you a realistic timeline, but we can't be held to a deadline where we're waiting on you. If content or approvals are slow, the timeline moves.

7.4 If a project stalls for more than 90 days because we're waiting on you, we may pause and archive it. Restarting later may attract a reasonable fee to cover getting back up to speed.

8. Fair use of "unlimited updates"

8.1 Unlimited genuinely means unlimited. Change your text, swap your photos, add a service, update your prices, add a new page — as often as you like, and we won't count them or bill you for them.

8.2 What it doesn't cover is a completely new website — a full redesign, or substantial new functionality that wasn't in the original scope (an online shop or a booking system, for example). Those are new projects rather than updates, and we'll quote for them fairly and transparently.

8.3 We aim to complete routine updates within two working days. If something is broken or your site is down, that's treated as a priority and we'll get on it straight away.

8.4 We reserve the right to have a sensible conversation with you if requests become genuinely unreasonable — for instance, repeated full redesigns every week. We've never yet had to have that conversation, and we don't expect to.

9. Content, copyright and responsibility

9.1 Your Content remains your property throughout, and always comes with you.

9.2 You confirm that you own, or have permission to use, everything you give us — and that we may use it to build and run your website.

9.3 You are responsible for making sure your content is lawful, accurate and not misleading; doesn't infringe anyone else's rights; and complies with any rules that apply to your trade or profession. That includes advertising standards and any regulator relevant to you (for example the GDC for dental practices, Gas Safe requirements for heating engineers, or FCA rules for financial services).

9.4 We won't knowingly publish anything unlawful, misleading or discriminatory, and we may decline to publish content we reasonably believe crosses that line.

9.5 You agree to indemnify us against any claim arising from Your Content or from your use of the website.

10. SEO — what we can and can't promise

10.1 SEO is included in the Pay Monthly Plan and in the £30/month add-on for One-Off Builds. We build sites to be found, do the technical work properly, and work on your visibility on an ongoing basis.

10.2 We cannot and do not guarantee any particular ranking, position or amount of traffic. Search results depend on many factors outside anyone's control — your competitors, Google's algorithm changes, the age and authority of your domain, your reviews, and your industry.

10.3 SEO takes time. Typically it's three to twelve months before meaningful movement, and longer in competitive markets or for a brand-new domain.

10.4 Results depend on you too — your reviews, your Google Business Profile, and how quickly you respond to the enquiries we send you all make a real difference.

10.5 We won't use tactics that risk a Google penalty — buying links, doorway pages, scraped or spun content — even if asked. It's not worth the damage to your business.

11. Hosting, uptime and backups

11.1 We host on reputable infrastructure and take reasonable steps to keep your site fast, secure and available.

11.2 We aim for the highest availability we can, but no host can guarantee uninterrupted service, and we don't offer a formal uptime guarantee or downtime compensation. If something goes wrong, we fix it as a priority.

11.3 We take regular backups and will restore from them where reasonably possible. We'd still recommend you keep your own copies of anything irreplaceable.

11.4 Where planned maintenance is needed, we'll do it outside business hours wherever we can.

11.5 You agree not to use our hosting for anything unlawful, for malware or spam, for adult content, or in a way that places unreasonable load on shared resources.

12. Data protection and privacy

12.1 We both agree to comply with the UK GDPR and the Data Protection Act 2018.

12.2 Where we process personal data on your behalf — for example enquiries submitted through your contact form — you are the data controller and we act as your data processor, processing it only to deliver the service.

12.3 Our analytics is privacy-first and cookieless: it counts visits in aggregate using anonymous, daily-rotating identifiers, sets no cookies, and stores no personal data. You'll need to include a short line about it in your own privacy policy — we'll give you the wording.

12.4 We'll keep your data secure and won't sell it, share it, or use it for anything other than providing your service.

12.5 Your website is yours to comply with. We'll build in the mechanics (privacy policy page, cookie handling where needed), but you're responsible for what your business does with the data it collects.

13. Third-party services

13.1 Your website may rely on third-party services — a payment processor, Google, a mapping service, your email provider, your domain registrar.

13.2 Those services are governed by their own terms, and we're not responsible for their acts, outages, price changes or decisions. We'll help you deal with them wherever we can.

14. Our credit and your website in our portfolio

14.1 A small "Built by Fisher.digital" credit appears in your website's footer. It's part of how we keep the plan affordable, and it's how a good deal of our work comes to us. If you'd rather it wasn't there, talk to us — we're reasonable.

14.2 We may feature your website in our portfolio, case studies, or on social media. If you'd prefer we didn't, just say and we won't.

15. Suspension and ending the agreement

15.1 If a payment fails, we'll get in touch — things happen. If an account remains unpaid 14 days after the due date, we may suspend the website until it's settled. If it remains unpaid after 30 days, we may treat the agreement as ended.

15.2 A suspension for non-payment doesn't count towards your 24 consecutive months (clause 5.4.6).

15.3 We may end the agreement immediately if you use the service unlawfully, publish content we've reasonably declined, or are abusive to us.

15.4 We may end the agreement for any other reason on 60 days' written notice — for instance if we ceased trading. We'd help you migrate your site and domain elsewhere, and if you'd reached Ownership Transfer, the site is yours to take.

16. Liability

16.1 Nothing in these terms limits our liability for death or personal injury caused by negligence, for fraud, or for anything else that can't be limited by law.

16.2 We're not liable for indirect or consequential losses, or for loss of profit, business, revenue, goodwill or anticipated savings.

16.3 Our total liability to you in any 12-month period is limited to the fees you paid us during that period.

16.4 Your website is one part of your marketing. We can't be responsible for your business's commercial results, and you should hold your own insurance appropriate to your business.

17. Events outside our control

17.1 We're not liable for delays or failures caused by events beyond our reasonable control — including hosting or network failures, outages at third-party providers, power or internet failure, illness, or acts of government.

17.2 If such an event happens, we'll tell you and do what we reasonably can to limit the impact.

18. Changes to these terms

18.1 We may update these terms from time to time. The version published on this page is the one that applies.

18.2 If we make a material change that affects you, we'll give you at least 30 days' notice. If you don't accept it, you may cancel under clause 5.5.

19. If something goes wrong

19.1 Talk to us first — properly, and as early as you can. Most things are a misunderstanding and are sorted with a phone call. You'll be speaking to Jamie, not a support queue.

19.2 If we can't resolve it between us, we'll both try mediation before either of us starts court proceedings.

20. Governing law

20.1 These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

20.2 If any part of these terms is found unenforceable, the rest continues to apply.

20.3 These terms, together with any written quote or scope we've agreed with you, form the whole agreement between us.