What pages should a small business website have?

At a minimum, a small-business website needs four pages: Home, Services, About and Contact. Most businesses should add a few more — individual service pages, location pages, and a reviews or gallery page — because each one gives Google another reason to rank you and gives customers another reason to trust you. More pages isn't automatically better, but the right pages are.

The essential four

• Home — what you do, who for, and why you, with a clear next step. The page that has to earn the visit in seconds.
• Services — what you offer, ideally with a dedicated page per service so you rank for each one.
• About — the people and story behind the business; more important than owners think, because people buy from people.
• Contact — every way to reach you, a form, and (for local businesses) your area and a map.

Pages worth adding

• Individual service pages — one per service, so you rank for "boiler repair" and "bathroom fitting" separately, not just a single Services page.
• Location / area pages — one per town you serve, to win "[service] [town]" searches.
• Reviews or portfolio — proof of your work and happy customers, structured so Google can show it off.
• Pricing — even a guide price qualifies enquiries and builds trust.
• Blog or guides — to answer customer questions and build authority over time.

How many pages is right?

Enough to cover what you do and where, with a genuine purpose for each — not padding. A local plumber might have 15–30 useful pages once you count services and areas; a single-service business might need six. The rule is simple: every page should either help a customer decide or help Google rank you. If it does neither, it doesn't belong.

The best website isn't the one with the most pages — it's the one where every page earns its place.