What should be on my homepage?

Your homepage has seconds to answer three questions: what you do, who it's for, and what to do next. Lead with a clear headline stating exactly what you offer and where — not a vague slogan. Right below, make the key action obvious: a call button, a booking link or an enquiry form. Then back it up with proof — real reviews, recognisable logos, photos of actual work — because trust is what turns interest into action.

Include a short summary of your main services with links to fuller pages, your service area if you're local, and contact details somewhere always visible. Keep it focused: a homepage trying to say everything says nothing. One clear message, one obvious next step.