Websites for photographers.

For most businesses, the website supports the product. For a photographer, the website is the product on display — and that changes everything. A prospective client lands, glances, and decides in about three seconds whether your work is worth their money, based purely on how those first images look and how fast they appear. Which means a photographer's site fails in two specific ways that don't trouble other trades: it's too generic to feel like your brand, or it's too slow to show your work at its best.

Both are fixable, and getting them right is most of the job.

What a photography website has to nail

• A gallery that honours the work — and is ruthlessly curated. Large, immaculate, fast. And smaller than instinct says: your best twenty images sell you harder than a dump of two hundred. Editing down is a kindness to the visitor and a flex.
• An unmistakable style and niche. Weddings, newborn, portraits, commercial, food — people book a photographer whose style matches the pictures in their head. Lead with yours; don't make them guess. Trying to appeal to everyone reads as appealing to no one.
• Packages and a starting price. Photography buyers genuinely want a ballpark before they enquire. A clear "from" figure filters out mismatches and means the enquiries you get are warmer.
• Date-led enquiry. For weddings and events especially, the only question that matters first is "are you free on my date?" — so make asking it effortless.
• Real social proof. Reviews and images from actual shoots and clients, not stock — proof you deliver the experience, not just the photos.

The bit that's secretly technical

Here's what separates a photographer's site that works from one that doesn't, and almost nobody talks about it: image optimisation. Your photos are enormous files. Shown carelessly, they look flawless but load like treacle — and a slow gallery is a client already clicking away, plus a ranking penalty from Google. Done properly, the images arrive instantly and still look pin-sharp. That balance — full quality, tiny load time — is a genuine craft, and it's the difference between a portfolio that dazzles and one that spins a loading wheel while your best shot fails to appear.

What it costs

Whatever you shoot, it's the same simple basis — £50 a month for design, build, unlimited gallery and package updates, and ongoing SEO and Google support; one-off builds available too. Here's how it works.