Websites for estate agents.

Here's the thing most estate agency websites get backwards. They pour everything into property search — because that's the visible, fun part — and treat the vendor, the person with a house to sell and a fee attached, as an afterthought. But buyers largely come from Rightmove and Zoopla. Your own website's real job is winning instructions: turning a homeowner idly wondering "what's my place worth?" into a booked valuation before they drift to the agent down the high street.

Get that right and the site pays for itself many times over on a single instruction. Get it wrong — bury the valuation behind a menu, look like every other agent — and you're just another logo in a crowded local market.

What actually wins instructions

• An instant online valuation, front and centre. This is your single most important lead capture. A vendor's first move is checking a rough price; if your site makes that easy and hands you their details, you get the first conversation — and the first conversation usually wins the instruction.
• Proof you sell, and sell well. Recent sold results in the area, time-to-sell, achieved-vs-asking, genuine vendor reviews. Vendors are choosing who to trust with their biggest asset — show them you deliver.
• Local market authority. Area guides, "sold in [area]" pages, honest commentary on the local market. This positions you as the local expert and, conveniently, is exactly what ranks for local property searches.
• Sharp, fast listings. Property browsing is image-heavy; pages must load instantly and look premium, or buyers bounce and vendors doubt your marketing.
• Transparent fees and your marketing offer. What vendors get for their money — professional photography, portals, floorplans — laid out clearly, so you compete on value, not just price.

"But we're already on Rightmove"

The portals are brilliant at one thing: putting your listings in front of buyers. What they don't do is win you instructions or build your brand — a vendor deciding who to instruct isn't browsing Rightmove for an agent, they're Googling you, asking around, and looking at your site. Your website and local reputation are what convert a "thinking of selling" homeowner into a signed instruction. The portals feed the buyer side; your site has to own the vendor side.

What it costs

Same straightforward deal whatever the sector — £50 a month covering design, build, unlimited updates, and ongoing SEO and Google support, with one-off builds available too. See how it works.